The Story

It started because
no one was telling the
whole truth.

Hisham — Founder

Hisham El Ansary

Founder · Curator

Don't follow these

"Brokers chase commissions. Builders chase quotas. The buyer is left guessing — and usually regrets it."

I grew up around boats in Egypt — first as a passenger, then an owner, and eventually the person friends would call before making a decision.

Before that, I was on the water early. My father took me fishing in the Red Sea when I was two. Long days, big fish, and a lot of time just reading the sea. It stays with you.

Fishing became more than a hobby. I later joined the Fish Hunters — a professional angling team in Egypt — and went on to win multiple national tournaments.

Years in branding and working with marine clients gave me a different view of the market — how boats are positioned, how they're sold, and where things don't always add up.

In 2025, I started sharing honest video reviews of the boats people were actually considering.

The response was immediate. People started reaching out — asking questions and comparing options — and brands began seeing more serious conversations, not just views.

That's how TheBoatfinder® took shape.

Today, it sits between content, advice, and transactions — without compromising any of them.

"I don't list everything I come across. Most boats don't make it through. If it's here, it's been looked at properly — and I'd stand behind it for someone close to me."

Based in Barcelona, working across Egypt and the UAE, I stay close to both sides of the market — the boats, and the people around them.

If you understand how this space works, you'll feel the difference. If you don't, that's exactly where this helps.

The Platform

What isTheBoatfinder®

Hisham looking at a moored yacht at dusk

Between you & the right boat

TheBoatfinder® is an independent platform that helps buyers and sellers navigate the boat market more clearly.

For buyers, it offers unbiased guidance, real walkthroughs, and access to selected opportunities — including stock and lightly used boats that aren't always visible. The goal is simple: help you understand, avoid mistakes, and make better decisions. You don't pay extra for that — and in many cases, you get better outcomes.

For dealers and manufacturers, it creates direct access to serious buyers — through content, positioning, and real conversations that lead to actual demand. Commission is only paid when a deal is made.

"It sits between content, advice, and transactions — without the bias of any one of them."

Hisham Ansary signature

The Gap

There is interest.
There is inventory.
There is no bridge.

Manufacturers

  • Weak visibility in key markets
  • Unclear dealer performance
  • No market-entry guidance

Dealers

  • Slow-moving inventory
  • Inconsistent content
  • Limited qualified demand

Buyers

  • Too many options
  • No trusted guidance
  • Confusion between brands

This is the gap TheBoatfinder® fills.

What I do

Three things,
done properly.

01

Digital & Creative

Content · Storytelling · Activation

  • Cinematic review videos
  • Show & event coverage
  • Social media management
  • Fixed + performance model

02

Marine Consultancy

Strategy · Representation · Development

  • Brand representation
  • Market entry strategy
  • Dealer network development
  • Client representation

03

Boats & Yachts Trading

Brokerage · Leads · Pipeline

  • International brokerage support
  • Lead generation & CRM
  • Pre-owned resale
  • New boats

brand dealer market buyer

By the numbers

2025

First review published

30+

Reviews in detail

25+

Luxury brands

5+

Active ports of operation

Join the team

Become a Boatfinder.

We're always open to honest voices on the water — reviewers, brokers, content makers, port locals. Send a short intro and a photo. If it fits, we'll talk.

Ready when you are.

Talk to me

Finder

TheBoatfinder® · Assistant

Hi — I'm Finder, the in-house assistant for TheBoatfinder®. Welcome aboard. Before we dive in, what should I call you?

AI may be inaccurate · Confirm specs with Hisham